Race for
RAW ENERGY
Creating a social and PR campaign to build awareness of Rubicon RAW Energy’s partnership with Boardmasters Festival.
Win tickets to Boardmasters by taking on an epic adventure.
We hid 3 golden RAW Energy cans nationwide across popular biking trails, running routes and surfing spots. Mounted on a branded surfboard, providing a beacon for competitors.
AGENCY: IMA
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CREATIVE DIRECTOR: MICHAEL STEPHENS
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CONCEPT: ISSY HOWARD
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ART DIRECTOR: ADAM SAVVA
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DESIGNER: LUKE SINGLETON
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AGENCY: IMA ✦ CREATIVE DIRECTOR: MICHAEL STEPHENS ✦ CONCEPT: ISSY HOWARD ✦ ART DIRECTOR: ADAM SAVVA ✦ DESIGNER: LUKE SINGLETON ✦
