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Denim

Developing a positioning strapline and art direction to create an ownable market territory for NEXT denim.

AGENCY: IMA

CREATIVE DIRECTOR: BEN DUCKER

ART DIRECTOR: ISSY HOWARD

COPY WRITER: CAITLIN LEE

AGENCY: IMA ✦ CREATIVE DIRECTOR: BEN DUCKER ✦ ART DIRECTOR: ISSY HOWARD ✦ COPY WRITER: CAITLIN LEE ✦



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RACE FOR RAW ENERGY

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RUBICON X STANDON CALLING